Typography
Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.
Typeface Families
A spectrum of fonts, weights and styles creates a typographic toolbox that’s versatile and expressive.
Usage
Follow these well-defined rules to ensure that UB’s typographic compositions appear refined, consistent and professional.
Font Substitutes
For when brand fonts aren’t available, or you’re working in digital applications such as Word or PowerPoint.
Sample Settings
See how tracking, kerning and leading work in various configurations of headlines, subheads, body copy and callouts.