Social Media

Social media icons coming out of a mobile phone.

"Social media" refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media is produced in static form, and read or studied by recipients. Social media turns recipients into participants, enabling them to comment on, and contribute to, content almost instantaneously. Social media refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media are produced in static form, and read or studied by recipients.