Tools and Templates

Standards for colors, fonts and logos, the guide unites the school and university communities under one brand identity, giving our institution a familiar and welcoming presence our audiences will recognize, while enabling the Graduate School of Education and its sub-brands to communicate our unique identities.

Use our how-to document and APA quick guides to help you edit your faculty profile within the UB Profile Faculty Reporting System.

Writers and editors should adhere to Associated Press (AP) Stylebook standards for virtually all writing, except when a UB style standard differs. UB style generally supersedes all other style standards. In the rare instances when adhering to UB style is impossible (due to technical restraints), writers and editors should consistently apply those style adaptations across all content.

UB’s photo database contains thousands of professional-quality photographs of UB-related subjects free for download at print and web resolutions. Faculty, staff, and students are welcome to search here for the most up-to-date, UB brand-appropriate images for marketing and communications initiatives.

"Social media" refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media is produced in static form, and read or studied by recipients. Social media turns recipients into participants, enabling them to comment on, and contribute to, content almost instantaneously. Social media refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media are produced in static form, and read or studied by recipients.

These templates define how the UB brand identity functions in general applications. Available here are frequently requested templates by our faculty and staff. For a complete catalogue of centrally available templates, visit the UB Brand Site.