Tools and Templates

Our visual identity guidelines provide a strong, unified set of standards to represent the many departments, programs and offices in the Graduate School of Education under the UB umbrella in support of our strong, consistent and unified brand. Templates and tools for a variety of purposes have been developed for use by faculty and staff.

  • Brand and Identity
    7/13/22
    Standards for colors, fonts and logos, the guide unites the school and university communities under one brand identity, giving our institution a familiar and welcoming presence our audiences will recognize, while enabling the Graduate School of Education and its sub-brands to communicate our unique identities.
  • Editing Your Faculty UB Profile
    8/5/21
    Use our how-to document and APA quick guides to help you edit your faculty profile within the UB Profile Faculty Reporting System.
  • Editorial Style Guide
    11/5/24
    Writers and editors should adhere to our house style for all written communications. See our house style, a customized version of AP style. Please note: This website can only be accessed while on campus. We are currently working toward an off-site solution.
  • Photo Database
    1/12/18
    UB’s photo database contains thousands of professional-quality photographs of UB-related subjects free for download at print and web resolutions. Faculty, staff, and students are welcome to search here for the most up-to-date, UB brand-appropriate images for marketing and communications initiatives.
  • Social Media
    1/31/24
    "Social media" refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media is produced in static form, and read or studied by recipients. Social media turns recipients into participants, enabling them to comment on, and contribute to, content almost instantaneously. Social media refers to a wide variety of interactive media using text, pictures, video, and audio. Traditional mass media are produced in static form, and read or studied by recipients.
  • Templates
    9/26/19
    These templates define how the UB brand identity functions in general applications. Available here are frequently requested templates by our faculty and staff. For a complete catalogue of centrally available templates, visit the UB Brand Site.
  • Program Sheets
    3/19/21
    The following program sheets are meant for marketing materials to be shared with prospective students. They act as web drivers and are by nature brief and light on content. If revisions are required, contact submit a communications help ticket.