Graduate School of Education Visual Identity

Standards for colors, fonts and logos, the guide unites the school and university communities under one brand identity, giving our institution a familiar and welcoming presence our audiences will recognize, while enabling the Graduate School of Education and its sub-brands to communicate our unique identities.

If you have any questions, please contact the Assistant Dean for Communications and Marketing at

Note: These guidelines are intended to complement, not supersede, the UB visual identity guidelines. Consult the visual identity section of UB's brand site for details.

  • Color
    Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history.
  • Graphics
    Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable. When they’re used consistently, these elements create continuity within our family of materials, across a variety of media.
  • Logos
    Correct usage of the Graduate School of Education's logo and images available for download.
  • Photography
    Photographs are a powerful tool to help tell the University at Buffalo Graduate School of Education's unique story.
  • Typography
    Typography is a robust vehicle for our brand voice. It contributes to how our messages are read and communicated.