Blue and White line pattern.

Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable. When they’re used consistently, these elements create continuity within our family of materials, across a variety of media.

Lines and Bullets

Use these elements to establish hierarchy, direct the eye, connect disparate elements and call out key information.


Our graphic elements can be combined to complement our story through patterns of varying complexity.

Charts and Graphs

See how UB’s visual vocabulary translates into compelling information graphics through pie, bar and line charts.