Fortune names UB graduate student and Buffalo native, Raven Baxter, to 40 Under 40

Raven Baxter in white lab coat points to whiteboard with details on coronavirus.

Raven "the Science Maven" Baxter offers kids information about the coronavirus in her video, "Wipe it Down."

A science communicator, Baxter secures major deals to write children’s book, create science education TV show

Release Date: September 8, 2020

Portrait of Raven Baxter.

Raven Baxter, science communicator and graduate student in the UB Graduate School of Education.

BUFFALO, N.Y. – Fortune has named University at Buffalo graduate student Raven Baxter to the magazine’s exclusive 40 Under 40 list of emerging leaders in the field of health care.

Baxter – better known as Raven the Science Maven – is a science communicator who marries science with hip hop music to educate and inspire young, underrepresented students to pursue careers in science, technology, engineering and math (STEM) fields.

After joining the workforce as a research scientist in the pharmaceutical industry, Baxter quickly learned that the only other African Americans working at her office were security guards and custodians. She shifted her career to science education to push more people of color toward STEM fields.

A Buffalo native, Baxter is pursuing a doctoral degree from the UB Graduate School of Education through a 2019-20 Arthur A. Schomburg Fellowship. Her dissertation focuses on culturally responsive teaching strategies in STEM education, particularly through hip hop music, and the effects of media representation on Black women in science.

Connecting with the community through music, Baxter uses clever science-themed wordplay and self-produced beats to create numerous songs and music videos. In May, she released an album, “The Protocol,” which includes her viral hit “Wipe It Down” that encourages cleanliness during the COVID-19 pandemic.

She has also launched a web series, STEMbassy, which features scientists of varying genders and races exploring STEM in the context of politics, culture and social issues.

Her work has gained national recognition. Baxter secured a deal to write a children’s book, and an agreement with a major television network to create a science education show. She has also fielded an offer from a major biotech company to serve as its science communicator and education specialist.

For more information about Baxter, her music or her work, visit her website,

Media Contact Information

Marcene Robinson is a former staff writer in University Communications. To contact UB's media relations staff, email or visit our list of current university media contacts.