GSE’s marketing and communications team began a journey in 2023 to create short-form videos on YouTube. While the team has been utilizing YouTube for various educational purposes, it became apparent that marketing to specifically Gen Z also would be valuable by creating YouTube Shorts.
YouTube began utilizing Shorts—30-60-second videos that have their own section on the homepage—as a way to compete with TikTok and Instagram Reels.
While GSE’s long-form videos have been a way to showcase speakers, admissions information and conferences, YouTube Shorts have become a vehicle to show the lighter side to our community.
Whether it be outtakes with geese, an homage to autumn, a little midterm motivation, or updates about GSE’s future home in Foster Hall on UB’s South Campus, GSE’s YouTube Shorts are a unique way to learn more about what we have to offer and may provide a little laughter for your day.
Check out our videos and subscribe to our YouTube channel, @gsebuffalo.