Scene on Social

Keeping it short

GSE expands its reach through YouTube Shorts

BY NICOLE MEHLMAN-DAVIDOW

GSE’s marketing and communications team began a journey in 2023 to create short-form videos on YouTube. While the team has been utilizing YouTube for various educational purposes, it became apparent that marketing to specifically Gen Z also would be valuable by creating YouTube Shorts.

YouTube began utilizing Shorts—30-60-second videos that have their own section on the homepage—as a way to compete with TikTok and Instagram Reels.

While GSE’s long-form videos have been a way to showcase speakers, admissions information and conferences, YouTube Shorts have become a vehicle to show the lighter side to our community.

Whether it be outtakes with geese, an homage to autumn, a little midterm motivation, or updates about GSE’s future home in Foster Hall on UB’s South Campus, GSE’s YouTube Shorts are a unique way to learn more about what we have to offer and may provide a little laughter for your day.

Check out our videos and subscribe to our YouTube channel, @gsebuffalo. 

Construction Progress: Foster Hall

A screen shot of a YouTube Short with Foster Hall mock up.

University at Buffalo Geese Bloopers

A screen shot of a YouTube Short with geese.

Autumn at the University at Buffalo

A screen shot of a YouTube Short. A hand holding a yellow leaf.

Midterm Motivation

A screenshot of aa YouTube Short with a PhD professor speaking at a podium. Stephen Santa Ramirez.